Let’s face it. The old way of publishing is dead.
Just two days ago I spoke to an author that got picked up by the publishing house of her dreams, paid a $15,000 advance, and then… nothing.
Once the book was out, she was on her own.
The dream of getting a publishing deal and sitting back while your publisher takes care of making you a bestseller is dead.
If you want to be a successful author — no matter if you’re self-published or traditionally published — you have to make it happen yourself.
So how do you do that?
Where do you even begin?
What is an author platform?
If you ask six different writers to define “author platform,” you will probably get six different answers.
One might say that it is their website. Another might say it’s their social media presence. It could be that they travel around and speak sixty times a year.
If you ever sit down with a publisher that is interested in acquiring your book, they are going to ask about your author platform.
Here’s the thing… “author platform” is just code.
When you get asked about your author platform, here’s what they are really asking:
“How are you going to sell your book when it comes out?”
Your author platform is however you plan to sell your books.
Whether it’s speaking all over the world, a big email list of your fans, or standing in Times Square and New York City and hand-selling your books… your author platform is how you are going to sell books.
In fact, here’s my definition of an Author Platform:
“A direct connection to your audience that allows you to predictably and reliably sell books.”
In order to break-in and succeed in today’s book industry, you must have an author platform.
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